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The typical YouTube video-sharing format only allows for shorter clips of content to be shown at once -- usually only about 10 minutes of content before the player will stop and a new snippet of content would have to be accessed by the viewer. With the first being a limited arrangement with CBS that allows YouTube access to archived CBS television programming like Star Trek and Beverly Hills 90210, this is the second significant partnership announced recently by YouTube. In an agreement that is expected to be announced today, youTube will now offer full-length feature films and television programming from MGM.

Although it is still unclear how effective this content will be as an advertising vehicle, youTube has been experimenting with full-length content from HBO and Showtime, for several months. Full-length content will be viewed with advertising running alongside the video, the new.

Fox and CBS, hulu already offers full-length and updated content from NBC. Which is owned by NewsCorp and General Electric's NBC Universal, the MGM partnership continues to push YouTube into more direct content with Hulu.

Although we all look forward to seeing how the industry tries, it's difficult to imagine where the online viewing experience can compare to that scenario. On-demand -- and watch it on large-screen high-definition televisions in the comfort of an easy chair, viewers can watch advertising-free content, with those types of devices and services. Especially given the success of TiVo and digital video recorders as well as On-Demand services from television service providers. It is difficult to imagine the Internet and a computer screen as the preferred viewing medium for video content, while there is certainly room for monetization of the content. The jury is still out on the viability of full-length video content as an advertising vehicle on the Internet, ultimately.